We help Maven instructors build predictable revenue engines through GTM strategy, waitlist growth, positioning, performance marketing and founder branding.
We've worked behind some of Maven's highest-performing cohorts and seen firsthand what separates sold-out cohorts from forgotten ones.
Through GTM, growth & marketing. Here's how.
What happened to one AI course while we ran its growth and revenue, and what happened after we stopped.
Earned by one client's course over the 7 cohorts we ran growth for
Their course became the top trending course on Maven
Every $1 spent on LinkedIn ads brought back about $10 in sales
Times people saw their LinkedIn posts in one year
When we started, the course had just made $34,059 in one cohort. Six cohorts later, a single cohort made $390,786, more than 11 times as much, and the course was #1 on Maven's trending list across 7 cohorts of continuous growth.
Numbers are from the client's Maven dashboard. We keep client names private, but we're happy to show you the dashboards on a call.
Instead of thinking launch by launch, we build systems that keep generating demand.
Every successful cohort starts with positioning. We help define:
Build demand before registrations open. We grow qualified waitlists through LinkedIn, organic content, community, partnerships, referrals, lead magnets, webinars and email funnels.
A launch should begin with a waitlist, not a blank page.
Profitable acquisition across LinkedIn, Meta, Google and YouTube, optimized continuously for CAC, ROAS and enrollments, not clicks.
People buy from people, especially in cohort-based education. We help instructors become category leaders through LinkedIn strategy, thought leadership, content systems and community growth.
The strongest cohorts are built long before registrations open.
Most cohorts lose students after capturing their email. We design automated journeys that nurture interest: welcome sequences, webinar reminders, cohort countdowns, cart abandonment and alumni engagement.
From announcement to sold-out cohort: launch calendar, messaging, landing page optimization, webinar strategy, conversion optimization and closing campaigns.
Most instructors assume that an amazing curriculum will bring students. Even world-class courses struggle to scale without these five pillars.
Standing out from generic online courses and noisy markets.
High-intent buyers instead of passive followers.
Scalable acquisition beyond your personal social media.
Messaging that justifies premium cohort pricing.
A repeatable launch sequence built for maximum enrollment.
Your expertise gets people interested. Your GTM gets people enrolled.
We've worked on growth initiatives supporting some of Maven's top instructors, helping drive:
Our goal isn't to help you sell one cohort. It's to build a business that launches successfully again and again.
Get positioning, waitlist and launch funnels right from day one.
Sharpen messaging, email countdowns and webinar conversion.
Break demand plateaus and fill empty seats from your waitlist.
Turn social followers into high-intent waitlist buyers.
Build predictable paid acquisition and organic outbound engines.
Move beyond one-off launches to a lasting, category-leading brand.
A four-phase framework that takes your course from concept to a repeatable, multi-cohort revenue engine.
Foundation & strategic alignment.
Assets & conversion funnels.
Demand capture & cohort enrollment.
Optimization & multi-cohort run rate.
Let's build a growth engine that keeps filling cohorts, launch after launch.
Tell us about your cohort. You'll leave with a clear plan for your next launch, whether or not we work together.