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A waitlist engine for a new AI product.
An early-stage AI career app needed to build demand for its product. We set up and ran its content, a Substack newsletter and 13 automated emails, all aimed at growing the waitlist.
3.5x
waitlist in four months, from 2,251 to 7,912
9.8x
newsletter readers, from 734 to 7,174
3.6x
monthly active website users, from 604 to 2,200+
13
automated emails, set up and run by us
The results
The waitlist grew every single month.
Waitlist size by month, from the founder's growth tracker.
Month by month
Every channel pointed at the waitlist.
From the monthly growth review we shared with the founder.
| May | June | July | August | |
|---|---|---|---|---|
| Waitlist | 2,251 | 3,290 | 5,484 | 7,912 |
| Active website users | 604 | 755 | 2,900+ | 2,200+ |
| New website visitors | 137 | 326 | 2,200+ | 1,600+ |
| Newsletter followers | 953 | 2,334 | 4,394 | 6,396 |
| Posts & carousels published | 0 | 12 | 13 | 14 |
What we did
Content, newsletter, automation.
Three pieces that fed each other, run for the founder so they could focus on the product.
01
Content
- Regular LinkedIn posts and carousels, from zero to 14 a month
- Every piece pointed readers to the waitlist
02
Newsletter
- A Substack newsletter built from 734 to 7,174 readers in six months
- Newsletter views up from 790 to 26.7K over the same six months
03
Automated emails
- 13 automated emails, from welcome to renewal
- The welcome email alone went to 16,080 new contacts
- Customer emails opened by 61–87% of recipients
Your turn
Building something new?
Start building demand before launch day. Tell us about your product and we'll map out your waitlist plan on the call.
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Every number comes from our clients' own dashboards.