Numbers are from the client's Maven dashboard. We keep client names private, but we're happy to show you the dashboards on a call.
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From $34K to $391K a cohort.
When we started, this AI course had just made $34,059 in one cohort. Six cohorts later, a single cohort made $390,786 and the course was the #1 trending course on Maven. Here's what we did, and what happened when we stopped.
$1.67M
earned across the 7 cohorts we ran growth for
11x
revenue per cohort, from $34K to $391K
#1
trending course on Maven
2.33M
LinkedIn impressions in one year
The results
Revenue per cohort, before and with Exito.
We ran growth and revenue from cohort 3 through cohort 9. Hover a bar for details.
What we did
Three jobs, run end to end.
The instructor kept teaching. We ran the business around the course, inside their own accounts.
01
Get found
- LinkedIn posts, carousels and clips in the instructor's voice
- YouTube videos, all from about an hour of their time a week
- Free sessions, launch dates and early sign-ups that pushed the course up Maven's trending list
02
Turn interest into students
- A clear promise, the right price and proof on the course page
- Launch emails, waitlists and free guides
- Ads judged by students enrolled, not clicks
03
Grow revenue
- A revenue target for every cohort
- A weekly look at the numbers and a plan before each launch
- A new bootcamp so the same audience could buy again (see that case)
Audience growth
People knew the instructor before enrolment opened.
LinkedIn and YouTube data, September 2025 to September 2026.
2.33MLinkedIn impressions in a year
+4,033new LinkedIn followers
220KYouTube views in a year
+6.1Knew YouTube subscribers, more than double the year before
People watched 9,000 hours of video, over 3x the year before.
Your turn
Want your course to be the next #1?
Tell us about your course and your last cohort. You'll leave the call with three things to change before your next launch.
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Every number comes from our clients' own dashboards.